Glamingo Blog

Your bio has 3 seconds to convert a visitor into a booking. Most salons waste it. Here’s how to fix yours.

We recently audited top Korean hair salons in Singapore on their Instagram presence. One thing became clear almost immediately: you can predict how well a salon is doing just by reading their bio.

The top-performing salon in our audit? Their bio had awards, location, and a clear call-to-action — all in under 150 characters.

The struggling salons? “Welcome to our salon ✂️ We love making you beautiful 💕”

That tells a visitor nothing. And nothing is exactly what they’ll do — no follow, no booking, no inquiry.

Let’s break down what makes a salon bio actually work.

Why Your Bio Matters More Than You Think

When someone lands on your Instagram profile, they’re asking three questions in about 3 seconds:

1. What do you do? (And what makes you different?)
2. Where are you? (Can I actually get there?)
3. How do I book? (What’s the next step?)

If your bio doesn’t answer all three, you’re losing potential customers before they even scroll your feed.

In our audit:

• Top performers answered all three questions clearly
• Struggling salons answered one or none
• The difference in scores? Often 20+ points out of 50

Your bio isn’t just an introduction. It’s a filter. A good bio attracts the right customers. A bad bio attracts no one.

The 4-Part Salon Bio Formula

1. Value Proposition — What Makes You Different?

This is not “Welcome to our salon” or “We love hair.” This is what makes someone choose you over the 500 other salons in Singapore.

The top salon in our audit leads with: “🏆 Awarded from VOGUE, TATLER, HW and BAZAAR” — you immediately know this isn’t just another salon.

2. Social Proof — Why Should They Trust You?

Awards, media features, years in business, client count. Anything that builds credibility.

Don’t have magazine features? That’s fine. Years in business, happy client count, certifications, training in Korea, brand partnerships, or even “Trained by [Master Stylist Name]” all build trust.

3. Location — With Context

“Singapore” is not a location. Your customers want to know: which area, which MRT, is it convenient?

Include: Building name + unit number + nearest MRT. This is crucial in Singapore.

4. Call-to-Action — Tell Them What to Do

Someone likes what they see. They want to book. But your bio has a phone number with no context. Or worse — nothing at all.

Every top-performing salon had a clear CTA paired with a WhatsApp link, Linktree, or booking platform.

Good Bio vs Bad Bio: Side-by-Side

❌ Bad Bio

Korean Hair Salon Singapore
Welcome to our salon ✂️
We love making you beautiful 💕
📞 +65 9123 4567

No value prop. No real location. No CTA. No link.

✅ Good Bio

Award-winning Korean Perm Specialists
🏆 Featured in VOGUE, TATLER & Her World
📍 Orchard Central #03-12, Somerset MRT
📞 WhatsApp to book 👇

Clear specialty. Social proof. Exact location. Clear next step.

The Bio Formula

Line 1: What you do + what makes you different

Line 2: Social proof (awards, features, years in business)

Line 3: Location with MRT reference

Line 4: CTA + link reference

Example 1: Award-Focused

Korean Perm & Color Specialists ✂️
🏆 Featured in VOGUE & TATLER
📍 Orchard Central #03-12, Somerset MRT
Book via WhatsApp 👇

Example 2: Experience-Focused

Korean Hair Styling Experts
10 years experience | 5,000+ happy clients
📍 Bugis Junction #02-15, Bugis MRT
DM or tap link to book 👇

Example 3: Specialty-Focused

Singapore's Volume Rebonding Specialists
Root perm • Volume perm • Down perm
📍 Mandarin Gallery #03-08, Orchard MRT
WhatsApp for appointments 👇

Example 4: Simple & Clean

Korean Hair Salon 🇰🇷
Perms • Color • Cuts • Treatments
📍 Paragon #04-22, Orchard MRT
Book now 👇

Quick Reference: Bio Checklist

This post is based on our audit of top Korean hair salons in Singapore.

Want a personalized audit for your salon? Visit glamingo.ai or DM us on Instagram @myglamingo